Emotional regulation blogger’s online name

Those who want to cure relaxation can be called "Songdao Evening Breeze", "Xiao Mian's Emotional Mailbox" and "Awu's Guide to Relaxation"」； Those who practice popular science can be called "Emotional Repairman Aye", "Brain Mediator" and "Chen Zhi's Emotional Laboratory"」 ； People who practice real empathy can be called "Xiaoyu who fell down", "The third year of reconciliation with anxiety", and "Meow, the recycle bin for bad emotions".

I have helped three new emotional bloggers adjust their account positioning before. They all fell into the same trap at the beginning: their online names were either too general, and they were called "Yun Dan Feng Qing". After searching ten accounts, eight of them were called "Yun Dan Feng Qing", and users would forget about it when they turned around.； Or it’s too harsh, just put “Cognitive Behavioral Therapy Science” directly on the ID. People who swipe it will think it’s preaching at first glance, and they will subconsciously cross it with their fingers.

To be honest, there are actually two completely different schools of thought in naming emotional bloggers in the content circle. There is no absolute right or wrong, it all depends on what route you want to take.

One group is preferred by teams that deal with public domain traffic. They feel that the more down-to-earth the better, and it is best to bring identity tags, such as "Emotional sister talks about decompressing" and "Kai brother helps you relieve anxiety". The algorithm is easy to identify tags, and users feel no sense of distance and dare to express their feelings directly in the comment area. Don't tell me, I once encountered a blogger who just started her account and called her "Emotional Sister Talks about Decompressing". In each comment section, there were dozens of posts complaining about work and family. She gained 120,000 followers in 3 months, which is 40% faster than the average rate of the same track.

The other group is more agreed with the bloggers who take the small, beautiful and high-viscosity route. They feel that the online name should have a soft sense of distance and should not be too "I want to teach you how to do things". I used to know a blogger who makes mindfulness content. His ID is "Yihu", and his avatar is like a swaying sycamore leaf. He has less than 60,000 fans, but the completion rate of each piece of content can reach 70%. His cooperation partners are high-end meditation apps and niche aromatherapy brands. The price of a single advertisement is more than twice as high as that of bloggers with the same number of fans. The user stickiness is ridiculously strong.

Oh, by the way, there are also the kind of flattering ones that directly address users’ core demands on their IDs. Last week, I came across a new blogger who had just posted three pieces of content. His ID was called “Don’t be angry today” and his profile picture was a cartoon duck with a frown and fists. The content was all about how he got rid of being scolded by his boss. I had to hide in the toilet and cry for 3 hours, but now I can laugh back at the real experience. A bunch of people in the comment area said, "I came here just because of your online name. I have to recite it silently three times every day before going to work. I will not be angry today." The three pieces of content gained more than 8,000 followers, which was completely due to the bonus of ID.

Just don’t fall into the two most common pitfalls: one is not to use words that are too uncommon. There was a blogger who wanted to go into ancient healing style and named himself "Minfeng Xiaozhu". As a result, many people couldn't type the first word and couldn't find her even if they tried to search for her. A previous piece of content hit 1 million views, but the number of followers was less than 10,000, and most of the people who wanted to follow it couldn't find the account.； Another is not to randomly change existing IDs. There was a blogger who had been working for half a year and his name was originally called "Xiao He's Emotional Tree Hole". Fans liked it, but suddenly he changed his name to "He Moumou's Growth Diary" and lost more than 2,000 followers. Many old fans couldn't search for her and thought she had stopped updating. They were at a huge loss.

In fact, to put it bluntly, you don’t have to worry about choosing an online name for ten days and a half. Just imagine a scene in your mind: on the subway during rush hour, a young man who has just been trained by his leader and is sweating is swiping his mobile phone to fish. The second his ID is swiped, will he be willing to stop for three more seconds? If you can do this, your online name will be qualified. After all, the most important thing about being an emotional regulation blogger is never how nice or stylish your online name is, but whether what you say can really catch the bad emotions of others that have no place to talk about, right?