100 Ways to Recover Customers after Childbirth

I have been operating industrial and health care operations for 6 years, and have dealt with more than 200 large and small stores. I will give you the core answer directly: these 100 methods were screened out by me after running for 6 years. 32 types + 38 types of public domain customer acquisition + 30 types of cross-industry linkage." If you round up the whole number, you don't have to look for wild ways everywhere. You can choose 3-5 types according to the location, scale and customer price of your store. It is enough to double the monthly customer flow by 2-3 times. It is really not necessary to try all 100 types.

To be honest, there are actually quite big differences in the industry about customer expansion. One group is the old-school business and health bosses who believe that "traffic is king" and use whatever method attracts more people. The other group is the post-90s entrepreneurs who opened high-end stores and insist on "precision". "Prioritize", I would rather attract 10 fewer customers than come to one wool party. I have served customers on both sides. I can only say that mom-and-pop shops in county towns should choose the former, and high-priced shops in first- and second-tier core areas should choose the latter. There is no absolute right or wrong. The most important thing is to adapt to your own plate.

First of all, let’s talk about the recommendation from old customers that is most easily ignored by everyone. Most of the 32 ways to play have little technical content. The core is not to search. Last year, I helped run a small 80-square-meter store in Gongshu District, Hangzhou, which was opened in a community. By relying on the 12 lightweight ways to play in referrals, I increased the referral rate of regular customers from 12% to 47% in 3 months. One of the stupidest but most useful tricks is: after a regular customer completes the repair cycle, directly send her 3 bestie cards. When she brings her friends to the store, regardless of consumption or not, the old customer can receive a special soft tissue for babies + free rectus abdominis review rights throughout the year, and new customers directly receive a pelvic assessment worth 298 + 1 nest-warming care. With this one action, more than 20 new customers will come to the store every month, and the conversion rate can reach 60%. Don't be like those stingy bosses who give you coupons that can only be used after 100 yuan or 2,000 for referrals. The relationship between my mother and my best friend is not worth the 100 yuan coupon for you. Oh, by the way, these 32 types of referrals are also divided into different groups of people. Some are for new mothers who have just given birth, some are for old customers who have been repaired for half a year, some are for mothers' group owners, and some are even for medical staff who have done projects in your home. The core logic is actually one: give the promotion fee to the platform directly to the old customers who help you bring customers. It works better than anything else.

After talking about the introduction, let’s talk about the most controversial public domain customer acquisition. I broke the 38 ways to play into 3 parts: 12 offline promotions, 18 content platforms, and 8 local life group purchases. Don't listen to those bloggers who say that DiTui has long since died. Last month, I helped test a health store in a county town in Linyi, Shandong Province. I hired two ladies to go to the door of the maternal and child health hospital every day to hand out fans with the words "Free Breastfeeding for 30 Minutes" printed on it. When the weather is hot, more than 30 moms can be added to WeChat in a day. The conversion rate can reach 20%. The cost of acquiring a single customer is only 5 yuan, which is much more cost-effective than DouDou+. But if you open a high-end store in Jing'an District, Shanghai, don't join in the excitement of the market and invest in keywords such as "postpartum rectus abdominis repair" and "pelvic floor muscle home exercise". The customer acquisition cost is 80 yuan, the average unit price for customers in the store is 8,000, and the production ratio can be as high as 1:100. It is not a logic at all. By the way, all stores can try the local life style. Don’t offer free promotions. Just set a pelvic floor muscle assessment threshold of 9.9 yuan, which just filters out the pure woolies. When you arrive at the store, don’t fool people into buying packages worth tens of thousands. Just give her an objective report. According to reports, for example, "Your rectus abdominis is separated by 2 fingers, it's not serious. If you don't want to do a project, I can give you a few exercises at home." On the contrary, the conversion rate is higher. I have seen too many stores scare people away as soon as they come in. It's just picking up the sesame seeds and losing the watermelon.

Finally, the cross-industry collaboration is the easiest to surprise. The 30 ways to play are really more than just cooperation with maternal and infant stores. Many bosses look for large chain maternity and baby stores when they are looking for cooperation. It is not surprising that they ask for a commission of up to 30%. On the contrary, mom-and-pop maternity and baby stores in the community, pediatric clinics, baby swimming pools, children's clothing stores at the entrance of the community, maternity photography studios, and even individual prolactinologists and nurses in confinement centers are all channels through which you can connect. Last year, I helped a store in Nanshan, Shenzhen connect with three community pediatric clinics, and gave the medical staff at the clinic free shoulder and neck care rights for a whole year. When someone casually mentioned it to mothers who needed postpartum repairs, more than 40 accurate customers came to it every month, and the conversion rate was higher than any other traffic. Oh, by the way, the sharing model of cross-industry cooperation is also controversial. Some people say that you have to give a high commission before the other party is willing to recommend it, while others say that giving cash is easy to get into trouble and not willing to accept the offer. My experience is: the docking agency will pay a commission of 15%-20% according to the commission. When docking with individuals such as doctors, nurses, and prolactinologists, don’t give cash, just give free projects or shopping cards. People are more willing to accept it. After all, no one wants to be known as earning kickbacks.

To tell you the truth, I compiled the 100 methods into a 5-page table, but there is really no need to try them all. The most outrageous boss I have ever seen listed dozens of methods. One day, he will do group buying, tomorrow he will shoot a short video, tomorrow he will make a short video and the day after tomorrow, he will distribute flyers. In one month, nothing has been accomplished, and he has lost tens of thousands in promotion fees. Really, if you can shoot videos, then go deep into the Little Sweet Potato Shake Kuai. If you know a lot of surrounding business owners, go into a different industry. If you have hundreds of regular customers after two or three years of business, then go deep into referrals. If you understand one method and use it all, it is better than anything else. If you want a detailed list of the 100 methods I compiled, as well as the applicable scenarios and production ratio reference for each method, you can ask me for it, but again, no matter how many methods you have, it is better to implement one.